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Sunglass Hut, with 2,000 stores Breitling Navitimer Automatic Calendar BT-105 the world, has tapped SapientNitro to handle all digital marketing and Flash design on the Sunglass Hut e-commerce site. In addition, SapientNitro will be responsible for supporting all online branding, seasonal marketing and digital promotions for key (Oakley, Revo and other) brands sold at Sunglass Hut.

"SapientNitro is the perfect fit for Sunglass Hut, capable of partnering with us at the intersection of business strategy, advertising and marketing, and technology," said John DeCaprio, vice president, web & eCommerce at Sunglass Hut. "The SapientNitro team demonstrated that they could help us solve e-commerce challenges, provide fresh creative and design ideas, and advise us in areas such as mobile, digital merchandising and social marketing. We're excited about the business possibilities they've presented to us."

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Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with over 6,300 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong and well-balanced brand portfolio. Luxottica's key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Breitling Navitimer Heritage Chronograph BT-202, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. In addition to a global wholesale network covering 130 countries, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Australasia, LensCrafters in Greater China and Sunglass Hut globally.