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Community fundraising is another recent endeavor. This year, Bogart's was asked by the Dr. H. Bliss Murphy Cancer Care Foundation to become the primary sales location for its Sparkles of Hope bracelet campaign. "I was approached because Bogart's is a household name and covers a significant part oí the island," says Rooney, who agreed immediately to support the program. "Cancer is something that has affected all of us, and I wanted to help out in the community." All Breitling Navitimer Heritage Quartz Chronograph BT-18 to the Dr. H. Bliss Murphy Cancer Care Foundation remain in the province and are used to enhance regional programs close to the patient's home, support local education and research projects, fund patient support programs and services and acquire cancer treatment equipment.
The Sparkles of Hope Bracelets are sterling silver, set with 20 Swarovski crystals, all of which signify a different cancer. The campaign, which began in April, set an initial goal of $200,000-5250,000 in its first year. By August, Bogart's had hit the Si-million dollar mark.
"We will continue to sell the $40 bracelets over the Christmas season, with a new goal of reaching $2.5-m iIlion by the end of December, or sooner," he says. "For the past six months and for the months Breitling Navitimer Heritage Quartz Chronograph BT-39 into Christmas, I have donated the use of my stores, staff, office supplies and time to help this cause. Every dollar I collect for the bracelets is given back to the Cancer Care Foundation," says Rooney. In return, the Cancer Care Foundation includes Bogart's in all of its print, radio, television, online and billboard advertising. "This campaign has been mutually beneficial, as we are supplying the Cancer Centre with a means to sell its bracelets, while they are bringing hundreds of people into our store on a daily basis," says Rooney. "I have found this campaign to be extremely rewarding and I know that my staff members have been delighted to help - I think my next investment will be in tissues, as my staff" and customers have cried together over their personal experiences with cancer while the bracelet is being purchased."
When asked what advice he would give to someone just starting out in the jewellery business, Rooney replies: "Patience is an essential virtue when getting started and building your clientele base. It Breitling Navitimer Montbrillant BT-15 time to build a strong clientele, develop the confidence needed to be in the industry, and expand your knowledge base enough to be able to properly service your customers. I would also let them know that branding is becoming more important, especially with the younger generation."
Craiger Drake Designs, a custom jewelry company owned by distinguished Philadelphia jewelry manufacturer Craiger Drake, opens its Walnut Street showroom today, where it will unveil a distinctive selection of avant-garde, one-of-a-kind pieces that mix rare gems, surprising materials and bold designs. Passionately focused on Breitling Navitimer Montbrillant BT-4 an exclusive customer experience, Drake has built his new business on personal attention and customer involvement in the design of jewelry that will be uniquely theirs.